Nik’s Marketing Minute May 2011
While large brands and companies may have thousands of Facebook fans, most small and local businesses including tanning salons may find it harder to achieve as many fans. However, owners can use a small fan list to their advantage since it’s easier for them to contact customers and fans directly.
For a great tip on how to reward fans through a status update, Betty Sharpe, Salon Owner of The Sharpe Cut in Stellarton, Nova Scotia writes:
“I told my clients that if they mention my salon name in their Facebook status and tag me in it, I would give them 10% off any lotion. Kind of like the “I’ll tell two friends, they’ll tell two friends” idea only it’s hundreds of friends. Great way to get free advertising using word of mouth and putting the facebook frenzy to positive use!”
Here are some other useful tips to keep in mind:
- When you first start growing your fan page, it’s a good idea to interact with each new fan on an individual basis. Send users a welcome message after they’ve become a fan. Build a relationship with each fan and they’ll become a fan and a customer forever.
- Include a Facebook widget on your website’s home page that offers the option to become a fan. If you have enough room you can also show some of your recent posts and current fans.
- To get more fans, take photos at salon events and post them on your page. Then tag your customers in them. No-one can resist looking at new photos of themselves, and by doing so they’ll be coming to your page!
- Selling on Facebook should be subtle and not aggressive. Just because someone became a fan does not mean you should send them a message saying “Buy a tanning package today!”
If you have a Marketing Minute that you would like to share, please e-mail me your promotional idea and if we print it you will be rewarded with $150.00 in product.
Thanks, 
nik@uvalux.com
