Nik’s Marketing Minute April 2011
Owner of Studio 86 in Strathmore Alberta, Vicki Penrod (shown on the far right), purchased a Mystic Tan spray booth and is thrilled with the results so far. Vicki and her staff sprayed 56 people in their first month with the Mystic HD unit! Way to go Studio 86!
Adding sunless tanning to your list of services is an affordable and profitable opportunity to attract new clients into your spa, salon or fitness centre. Chances are many clients who have never experienced indoor UV tanning have also never visited a salon to try other services, such as spray tanning. When you market sunless tanning services, try to target this specific demographic; potential clients who have never set foot in a tanning spa before.
Vicki says, “I wanted to offer an additional service to broaden my customer base and help to even out visits during the less busy tanning season. We unveiled the option to spray tan at our annual Customer Appreciation Day. Right from the start it was busy. We promoted heavily the first couple of months and utilized the 2 for 1 sessions. My goal was to get as many people to try it as possible so they could tell their friends and help spread the word. Well it has worked! We continue to see new spray tan users and have many repeat visits. Now that the busy season is approaching we are excited for the potential. My staff and I are continually upgrading our knowledge of the process and are able to pass on many tips for an even better experience.”
“Working with the great people at Uvalux has made the investment so worthwhile. You have been there every step of the way and continue to support us in every way you can. Rather than reinvent the wheel, we have followed the marketing suggestions offered by Uvalux and Mystic Tan and it has worked for us. We reward referrals, and this has worked exceptionally well - we had a gal who was leaving for Mexico the next day, who didn’t want to be the “white Canadian on the beach”. She did a Mystic tan before her trip and was so pleased with the results and told all her friends. Now we have many clients who Mystic tan prior to their trips to sunny destinations, both as a top up of colour for their base tans or just to get the tanned appearance for the first few days of the holiday. We have also noticed that some of our Mystic clients have started UV tanning as well. Without the option to spay tan they might not have come in, would not have had a chance to get to know us and trust us, and would have missed out on a great experience.”
Advise your salon staff to continually educate clients by showing why your products and services exceed drug-store competitors. Today people want convenience and with more choices than ever on store shelves, you must prove why products that can be purchased in a drug store do not possess the ‘above and beyond’ factor that your salon can deliver. Salons provide better service and natural-looking results that rejuvenate the body, helping to make customers feel healthy and attractive.
If you have a Marketing Minute that you would like to share, please e-mail me your promotional idea and if we print it you will be rewarded with $150.00 in product.
Thanks,
nik@uvalux.com
