Building an Awesome Team Using Facebook
According to a study from CareerBuilder.com, 45 percent of employers turned to social media profiles last year to determine whether or not a job applicant was a suitable hire. That number is up 23 percent from the previous year.
With job seekers now using social media to find out more about their potential new employer, are you using social media as another tool in your hiring process? Find out 3 key tools for building an awesome team using Facebook. These tips will also help build your salon’s reputation online.
1. Screening potential staff.
It’s amazing what some people will put on their Facebook profile. When trying to decide who might be the best fit for your team, search their name in Facebook. You might be surprised what you might learn about their personality, hobbies, and friends. Keep in mind, legally you can’t rely on the information you learn to make your hiring decision, but it might help steer you in the right direction or ask the right questions.
Key Tip: Search for yourself, be critical of what you put on your own page. Think about how potential staff might see you; think about what information your customers or their parents might learn. Think about what potential business partners and your banker might learn.
2. Find new team members.
You should have a fan page for your business. It’s an excellent way to connect with your customers, share specials, information and connect with current and potential customers.
On your personal Facebook and on your fan page let the Facebook community know that you are looking for someone to join your amazing team. Put some traits that you are looking for and get people excited about the job. I’ll talk more about creating a great job posting next month.
Want to expand your search outside your own Facebook community? Try using Facebook advertising. It’s a great way to target your local market and the type of person that you are looking for.
3. Communicate with your existing team.
Facebook ‘Groups’ is the best tool to communicate with your team. It gives you one place to talk about new things happening in the salon. You can announce specials and discuss how to sell them. You can create discussions about key products and services you provide. It’s one central place to talk about the day to day happenings. Why not talk and discuss your business where your team is anyways… on Facebook.
The Trick: When you create the Group create a “Secret” group. This way no one can find it when they search and only the people you invite into the group can see it. If someone leaves your team, all you do is remove them from the group and they won’t have access anymore.
Facebook also just released a new feature that will give you one email address for the whole group. This will allow you to email everyone from where ever you are. It’s an awesome tool, and best of all Facebook is free. Use it!!
Don’t know how to use Facebook? Search YouTube, there are lots of great videos.
Don’t know what YouTube is? Ask one of your staff, they will know!
If you have a Marketing Minute that you would like to share, please e-mail me your promotional idea and if we print it you will be rewarded with $150.00 in product.
Thanks,
Nik
