Nik’s Marketing Minute September 2011
Do you use Social Media? Some salon owners are still unsure about the utility of social media. Are potential customers really reading Twitter? Does Facebook do anything more than build brand awareness? The answer is, “Yes!”
Steve Holt, speaker, consultant, teacher, and writer for over a decade, says “Social media isn’t about the ‘media’… It’s about the ‘social’. Focus on the fans, not the product.”
Steve has helped thousands of small business owners, and their personal development through his workshops and keynote speeches. His work has focused on social media, leadership, and training & development.
Here are some more useful tips shared by Steve at one of his recent seminars:
Offer content customers can only get on your Facebook page - don’t include this info on your website. Give them incentive for going to your page. Make it something good (i.e a free tan). Warnings for Facebook posts: Don’t use stale content or get too personal. Don’t fail to pay attention or have inexperienced representatives.
Facebook’s astounding statistics: As of April 2011 - Over 600 million users are on Facebook. In 20 minutes… 1 million links are shared, 1.8 million status updates and 10.2 million comments are posted, 2.7 million photos are uploaded, 7.6 million pages are ‘liked’, and 200 million access Facebook via a smart phone! Did you know? Oreo has over 21 million fans (twice as many as Lady Gaga). They encourage their Facebook fans to take pictures of Oreos and post it on their page.
Always monitor the pictures being posted on your page, and make sure you let everyone post content. Facebook is not a one way conversation. People love to interact and share pictures, so have them post pictures of the products they love and pictures of themselves!
Twitter’s tremendous statistics: As of March 2011 - Over 200 million users are on Twitter. Rather than Facebook, Twitter is more of a ‘microblog’ where users write short instant messages and updates to followers. 80% of Twitter usage is on mobile devices, so it’s used on the go with responses needed to be post quickly. By posting relative and interesting content, you can make it fun for everyone to follow you!
Visit www.Facebook.com/steveholtconsulting to ‘like’ his page and you’ll receive more social media tips!
Also check out this cool infographic that helps you understand the world of social media.
If you have a Marketing Minute that you would like to share, please e-mail me your promotional idea and if we print it you will be rewarded with $150.00 in product.
Thanks, 
nik@uvalux.com
