February 2012
1 post
Nik's Marketing Minute February 2012
With the recent buzz surrounding Dr. Mercola’s interview on the Dr. Oz television show, the health benefits of tanning have been gaining positive press. The interview was important for the tanning industry since Dr. Oz is a very well respected health guru and his popular show reaches a large audience. He said he is re-thinking his position on indoor tanning sunbeds because they are an abundant...
December 2011
1 post
Nik's Marketing Minute December 2011
As many tanning salons are “going spa” these days, their success depends on effectively marketing and promoting those services. Sometimes a salon owner has to get creative, especially when promoting spa services. Learn what opportunities are available and how Nancy King, Owner of Bronze Bodies marketed spa services as an up-sell to clients and also attracted new ones! ...
November 2011
1 post
Nik's Marketing Minute November 2011
The holidays are right around the corner! This month tanning salons will be in high demand, as the weather gets colder and the festive party season approaches. Although it’s a joyful time of year, industry statistics say revenues are typically 30 per cent less in January than those in December. So what can you do now to achieve a successful holiday season and overcome the January sales slump? Here...
October 2011
1 post
Nik's Marketing Minute October 2011
Setting up an Educational Scholarship Fund can be a great way to give back to your community or a thoughtful way to honour a loved one. For tanning salons, making Vitamin D the scholarship topic is a surefire way to increase educational awareness about tanning and the health benefits of Vitamin D.
Learn how Manny Manuel, Salon Owner of Manny Tan in Kamloops, BC has achieved success through his...
September 2011
1 post
Nik's Marketing Minute September 2011
Do you use Social Media? Some salon owners are still unsure about the utility of social media. Are potential customers really reading Twitter? Does Facebook do anything more than build brand awareness? The answer is, “Yes!” Steve Holt, speaker, consultant, teacher, and writer for over a decade, says “Social media isn’t about the ‘media’… It’s about the...
June 2011
1 post
Nik's Marketing Minute June 2011
When Owners Yvon Cormier and Jennifer Crook opened the latest Oceanside Fitness & Tanning gym in Shediac, NB they wanted to grow the tanning business as quickly as possible. Jennifer and Yvon knew from experience that while traditional radio and newspaper advertising worked… it also took time.
“We own gyms with full tanning salons inside them. What we did to accelerate business...
May 2011
1 post
Nik's Marketing Minute May 2011
While large brands and companies may have thousands of Facebook fans, most small and local businesses including tanning salons may find it harder to achieve as many fans. However, owners can use a small fan list to their advantage since it’s easier for them to contact customers and fans directly.
For a great tip on how to reward fans through a status update, Betty Sharpe, Salon Owner of The...
April 2011
2 posts
Between The Lamps: The Importance of Properly...
Starting a new job is an exciting time. For any new employee, the first couple of days are crucial for setting the tone. Not only are you meeting new co-workers but you have to learn new surroundings, and new procedures, all while presenting yourself favourably. For salon owners, formalize a training plan to help you and your managers walk a new employee through the job requirements. A...
Nik's Marketing Minute April 2011
Owner of Studio 86 in Strathmore Alberta, Vicki Penrod (shown on the far right), purchased a Mystic Tan spray booth and is thrilled with the results so far. Vicki and her staff sprayed 56 people in their first month with the Mystic HD unit! Way to go Studio 86!
Adding sunless tanning to your list of services is an affordable and profitable opportunity to attract new clients into your spa, salon...
March 2011
2 posts
Un instant de marketing avec Nik mars 2011:...
Essayez d’offrir des options qui augmenteront le montant total des ventes. Comme par exemple - Lorsqu’un client veut se procurer un forfait de 100 minutes de bronzage, offrez-lui celui à 200 minutes, qui coûte moins cher par minute, pour l’inciter à se procurer un plus gros forfait. Ou aussi, vous pourriez offrir un forfait qui inclut une lotion, un hydratant et des lunettes protectrices. La même...
The Key to Up-Selling
Up-selling is merely selling something more than the customers originally intended to purchase. Try providing options that increase the dollar amount of the sale.
For example, a customer wants to purchase a 100 minute tanning package, you can offer them an alternate package of 200 minutes with a lower cost per minute to try and entice the customer into buying a larger package. Another option...
February 2011
1 post
Nik's Marketing Minute February 2011
Salon owners are always on the lookout to find fresh, new marketing opportunities to try. The biggest misconception is that some owners believe successful marketing is expensive. This is not always the case. Proving that creativity is key, Cathie Bal, Salon Owner of Endless Summer Beachwear & Tanning in Vernon, BC writes: “Hey Nik,
We’ve recently started using the mirrors in our tanning...
December 2010
1 post
Building an Awesome Team Using Facebook
According to a study from CareerBuilder.com, 45 percent of employers turned to social media profiles last year to determine whether or not a job applicant was a suitable hire. That number is up 23 percent from the previous year.
With job seekers now using social media to find out more about their potential new employer, are you using social media as another tool in your hiring process? Find out 3...
October 2010
1 post
Between the Lamps: "Gen Y Guy"
I am currently reading a book by Jason Ryan Dorsey, the “Gen-Y-Guy”. His book, Y -Size Your Business: How Gen Y Employees Can Save You Money and Grow Your Business gives insight how Gen-Y employees think and act. When you know how your employees think, you can gain a real competitive advantage and transform them into high-performing, loyal employees. Here are five key points to help...